“The consumer is not a moron. She is your wife.”
Although we shy away from promoting other agency networks on our website, we can openly admit that we do admire this old quote from Mr. Ogilvy very much. The most important thing in any piece of advertising is to treat a consumer like an intelligent being who likes to be entertained, inspired and enriched when interacting with any piece of communication. Sure, it may sound like a no-brainer but, trust us, it is not so simple as that.