Bruketa&* is an independent strategic consultancy specializing in reputation, brands, communications, and transformation. We help organizations increase their value by shaping the way the world perceives them.
Today, an organization’s value is defined not only by what it does, but also by what people believe it can become. For more than thirty years, we have helped companies, institutions, cities, and countries create long-term value by shaping how they are seen, understood, and remembered.
Working at the intersection of strategy, business, culture, design, communications, and technology, we help organizations become more relevant, desirable, and influential. We believe that reputation and trust are now as valuable as capital, technology, or infrastructure. That’s why we don’t just build brands – we help organizations define their role in society and turn strategy into stories that people believe in.
Our work spans strategic positioning, brand development, communication platforms, organizational transformation, and the design of products, services, experiences, and social initiatives.
Clients
Over the years, we have partnered with leading companies, financial institutions, startups, public initiatives, and cultural projects across Southeast Europe and beyond. Our clients include The Coca-Cola Company, The World Bank Group, Lactalis, Favarger, Infobip, Addiko Bank, Ljubljanske mlekarne, BAT/TDR, UniCredit Hungary, Hrvatski Telekom, Adris Group, SPAR, Croatia osiguranje, Rimac Automobili, Maistra, Podravka, Kraš, Dukat, Atlantic Grupa, Belupo, A1 Telekom, Tele2, Fortenova, Konzum, Ledo, the City of Astana, the Republic of Croatia, the City of Novalja, Cromaris, Span, Bosqar Invest, Zagrebačka banka (UniCredit Group), Nova TV, RTL, Večernji list, Kent Bank, and many others.
Many of these partnerships have lasted for decades. We have worked with TDR since 1997, Addiko since 2000, Podravka since 2002, Adris since 2003, Maistra since 2005, Croatia osiguranje since 2014, and The Coca-Cola Company since 2016.
Recognition
Bruketa& is one of the most internationally awarded agencies in this part of Europe, with more than 800 national and international awards.
We have received multiple awards at Cannes Lions, the world’s most prestigious festival of creativity. Our achievements also include 32 Red Dot Awards, among them four Best of the Best distinctions – the highest number in the region.
Our work has also been recognized at D&AD, Clio Awards, The One Show, ADC New York, New York Festivals, Eurobest, Epica, Effie (including three Grand Prix awards), iF Design Award, London International Awards, Cresta, Graphis, and many other international competitions.
Ad Age named us International Small Agency of the Year, while Campaign recognized us as one of the world’s leading independent agencies.
Exhibitions and Media
Our projects have been featured in leading international publications, including The New York Times, The Washington Post, Forbes, The Independent, Contagious, Designboom, Dezeen, Gizmodo, and Insider.
They have also been exhibited at the Venice Architecture Biennale and are part of the permanent collections of the Red Dot Design Museums in Essen and Singapore, as well as the collections of Columbia University and Yale University.
Questions That Will Shape the Next Decade
Today, we help leaders answer the questions that will define the decade ahead.
How do organizations build trust in an era of technological disruption? How do brands remain relevant in a world of constant change? How do companies attract talent, customers, and investment? And how do they build lasting influence?
* Bruketa& was founded in Zagreb in 1995 by Davor Bruketa and Nikola Žinić. Between 1995 and 2017, the agency operated independently under the name Bruketa&Žinić OM. From 2017 to 2026, it was part of WPP under the name Bruketa&Žinić&Grey. Following the management buyout of Nikola Žinić’s and WPP’s ownership stakes in 2026, the agency regained its independence and now operates under the name Bruketa&.
