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About

Bruketa&Žinić&Grey* is an advertising and branding agency that has been well-known for creative innovation for almost three decades. Founded by Davor Bruketa and Nikola Žinić in Zagreb, Croatia in 1995, the agency has since grown to become one of the most respected and successful creative agencies in SE Europe.

One of the hallmarks of Bruketa&Žinić&Grey’s work is their ability to create unique and impactful campaigns that resonate with audiences on a deep emotional level. They have a strong focus on storytelling, and their work often evokes feelings of nostalgia, humor and humanity. This approach has helped them to build long-lasting relationships with clients and win numerous awards for their work.

The agency has a diverse portfolio of clients, ranging from small startups to large multinational companies. They have worked with some of the biggest brands in the world, such as Coca-Cola, Heineken, A1, Unicredit, Dove, Playstation, Mazda, Renault Nissan, Rimac and UNICEF. Their work has been recognized by the industry, and they have won numerous awards, such as Cannes Lions, Effie, Clio, D&AD, ADC New York, Cresta and Epica. AdAge awarded them the International Small Agency of the Year title.

Bruketa&Žinić&Grey’s work is not limited to traditional advertising. They have a strong digital presence and have developed mobile apps, websites and other digital content for clients. They are also known for their branding and design work and they have helped many companies to develop their visual identity.

In recent years, Bruketa&Žinić&Grey has expanded its services to include PR, AV production, brand activations, events, social media and content creation. This has enabled them to offer a full-service solution to clients and help them to build a strong market presence.

* Part of Grey/AKQA group. Prior to 2017 Bruketa&Žinić OM Independent Agency

Product ideas

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Branding

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Design

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Communication strategy

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Advertising

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Digital solutions

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Audio and video production

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Experience

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Collaboration tools / Workshops

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Others About Us

“I think of them more like partners in crime than an agency or a vendor. I can recall several times when I called them for help and they have always been there for us. I like working with them a lot, they know us perfectly and they are always ready to jump in. The listen, but also challenge us when needed.”

Monica Alvarez
HSTC Creative Strategist Director Europe, The Coca-Cola Company

Corporate projects rarely encounter such openness to creativity.

I.D. Magazine

“The collaboration with Bruketa&Žinić&Grey Agency is a one-of-a-kind business experience. They are frisky, provocative, casual, at times even intemperate, willingly or not, as befits best funky solutions, ambushing what’s beyond repair and conventional (advertising) patterns in the Croatian economy. Boldly promoting creative economies they also contribute to the evolution of culture of design in our midst, and its social, economic and cultural recognition in the best possible way. If you cannot surrender to emotions and fantasy, or place “your head below your heart, stomach and groins”, steer clear from this sort of collaboration. With them!”

Predrag Grubić
Manager of Business Communications at Adris Group

“We are extremely proud of our excellent collaboration with Bruketa&Žinić&Grey Agency that has turned out to be very successful while we were developing our new brand, Highlife. Owing to their great support and help with the name, visual identity and the national campaign, Ledo has successfully embarked on the category of functional family pack ice creams for the very first time.”

Ledo

“We have collaborated with Bruketa&Žinić&Grey Agency on a flagship strategic project – the development of the new Studio Moderna visual identity. The project was terribly complex, and required higher order thinking and looking at the brief from different perspectives, including corporate identity, new brand architecture, visual intercorrelations between our passion brands, establishing a new foothold for our dominant parent brand, as well as effective launching of the new identity at all customer touch points, taking into account rather prominent specificities and diversities of each of our six sales channels. Our collaboration was truly impeccable. A fantastic team from the Agency that was fully committed and available at any given moment. They showed the highest level of professionalism, expertise and thinking in each and every aspect of the project. I will undoubtedly use this collaboration as a benchmark for cooperation with agencies for a long time.”

Vanja Vaniček
Director of Strategic Communications at Studio Moderna

Fancy oils’ slick new direction: The designers chose a simple small bottle, which they placed in a recycled paper bag to protect the bottle from getting greasy.

Liz Wells on Chiavalon in Packaging News

“Inspired by our Mindful Luxury philosophy, the agency created a visual identity as a perfect epitome of everything the Maslina Resort stands for. They helped us find the best color palette and design our distinctive logo, and in so doing, managed to sustain our minimal yet chic vision from the start to the very finish.”

Hvar Star Residence
Maslina Resort

Best use of quirky imagination!

Caroline Archer, Computer Arts

Cutting-Edge Delivery of Facts and Figures (which) Makes Consumers Take Notice

Ann-Christine Diaz in AdAge.com

Some recent campaigns that worked because of clever execution and an understanding of what actually motivates consumers to scan a product, brochure or ad’s QR code.

B.L. Ochman in AdAge on QR postage stamp

„If you are serious about branding and truly want your brand to stand out and be a value creator for your business, for me nobody is better than Bruketa&Žinić&Grey to take on such a challenge. You just need to have trust and enjoy the ride!“

Aleksandra Cvetković
Board Member, KentBank

…most popular story ever published on Dezeen, and it has been seen by over a quarter of a million people to date.

Marcus Fairs, editor of Dezeen.com in Dezeen Book of Ideas on Well Done

„Bruketa&Žinić&Grey are extremely creative. They are smart. They are young in mind. They are fast in ideas implementation. They are truly part of our team. I can rely on them. I never hear „no“ from them. I never hear „this is not possible“. They always provide a solution. In leading a business it is very important to have a supportive team, and they are exactly that“

Ana Zovko
Chief Digital Officer, Croatia Insurance

A project that celebrates the creative history of the brand’s origin. It has cleverly depicted the white stone of the island through the use of a simplistic label design, allowing the consumer a creative and unique experience.

Design Week London on Stina

Bruketa&Žinić OM, a big agency in Little Vienna

Linda Cooper Bowen, Communication Arts

“Excellent and stimulating cooperation with a lot of attention to detail and perfectionism, regardless of the size of the project. Most of all, I would emphasize the desire to get the most out of everything, even though this meant new discussions and new arguments, but all for the purpose of achieving results.”

Antun Marodi
Brand Manager, Marodi
Bruketa&Žinić&Grey d.o.o., Zavrtnica 17, 10 000 Zagreb, Croatia | phone +385 1 6064 000, fax +385 1 6064 001 | IBAN. HR4625000091101442089 | Addiko Bank d.d., Zagreb; HR0323400091110540468 – Privredna Banka Zagreb d.d., Zagreb | VAT/PDV ID. HR78319957057 | MB. 0889776 | Court: Commerical Court in Zagreb | MBS: 080022906 | Equity: 151.500,00 kuna paid in full | Board members: Davor Bruketa, Nikola Žinić, Siniša Waldinger, Matija Mandić, Eduardo Aquiles Maruri Miranda, Ian David Wood
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