The half that makes a difference

Packaging design and communication for Dorina Fifty chocolate by Kraš

Dorina Fifty is a chocolate with 50% of cocoa – the half that makes a difference.

Packaging: Bruketa&Žinić OM / Tomislav Jurica Kaćunić (Art Director, Designer), Davor Rukovanjski (Designer), Vanja Osredečki (Account Director), Ana Šutić (Account Executive), Marko Ostrež (DTP)

TV: Bruketa&Žinić OM / Tanja Škorić (Creative Director), Davor Rukovanjski (Designer, Illustrator), Ivan Čepelak (Copywriter), Vanja Osredečki (Account Director), Ana Šutić (Account Executive)

Infine (production), Michael Manske (voice)

2010

Media

campaign
packaging
print
TV

sector

sweet food/snacks

Client

Kraš

The new show from KiKi circus

Another cheerful KiKi TV commercial about the most important thing in the world, at least when kinds are concerned

Napolitanke – a well assembled story

After a long time, Kraš has redesigned one of its most popular products Napolitanke (crispy wafer sheets with a variety of tasty creams). Since Napolitanke are part of almost every home in Croatia and countries in the region, the agency had to think of a memorable and likable communication to justify this status of being the most famous product of this group, and a synonym for an entire category of wafer products