Je*s is a jeans store chain. Every bum looks attractive in Je*s jeans. The intention of this city light is to create an experience of having your bum exposed. This is why we have put a very small text at the bottom of the city light making people bend down and expose their bum in order to read the text which said: In this moment your bum is completely exposed. If you were in a sexy pair of jeans, it would attract attention all the time!
The ad is based upon the rebranding made by Brandoctor.
Bruketa&Žinić OM / Moe Minkara (Creative Director), Daniel Vuković (Copywriter), Martina Marinić, Krunoslav Franetić (Art Directors), Ivan Tanić (Account Executive)
Brandoctor / Anja Bauer Minkara (Senior Brand Consultant)