22 Feb 2011.
media: #campaign #TV client: #Karlovačka pivovara sector: #alcoholic drinks

Karlovačko Social Network

“Karlovačko pivo” beer campaign

Our new campaign for Karlovačko called Karlovačko Social Network is just out.

The first TVC in the series is named The Opening and it takes us back to 19th century Karlovac, a time and place in which the whole story began. Magical town scenery and beautiful costumes created an authentic depiction of the old days, when socializing was tangible and real, unlike modern, virtual social networks.

The weather was on our side aswell, therefore we didn’t freeze standing in the sun in the usually very cold Karlovac. Also, the packshot we were filming was so irresistible to some that a certain individual decided to “borrow” it from the set. Ladies with pints on their heads, a cheerful brass orchestra, disobedient horses… all of this is Karlovačko Social Network.


Bruketa&Žinić OM / Nikola Žinić, Davor Bruketa (Kreativdirektor), Ivanka Mabić (Account Director), Tonči Klarić (Texter), Mislav Vidović (Artdirektor), Martina Ivkić (Account Executive)

Kabinet (Produktion), Bruno Anković (Regie)


alcoholic drinks
Karlovačka pivovara

Related articles

Off we go!

To ensure that everyone will be able to make it to the Karlovačko Korner we formed a train that traveled through the center of Zagreb all day long

Similar articles

Back to top