HRV
12 Jun 2012.
media: #campaign #TV client: #Karlovačka pivovara sector: #alcoholic drinks

Off we go!

To ensure that everyone will be able to make it to the Karlovačko Korner we formed a train that traveled through the center of Zagreb all day long

Inspiration for this TV ad came from the sentence “Four million Croats might not catch the train to Poland, but they will still arrive at the right place.” To ensure that everyone will be able to make it to the Karlovačko Korner, we formed a train that traveled through the center of Zagreb all day long. It managed to attract a bride, a mother-in-law, a parachute jumper, a living statue, a stuntman, the band Spremište that played the theme song in the ad, and more than a hundred extras. After two days of shooting at several locations, we introduce you to the train that always leads to the right place.

 

Bruketa&Žinić OM / Nikola Žinić, Davor Bruketa (Creative Directors), Ivanka Mabić (Account Director), Ivan Tanić (Strategic Planner), Neven Crljenak (Art Director), Ivan Čepelak (Copywriter), Dražen Novak (Junior Copywriter), Martina Brnić (Account Assistant)

Karlovačka pivovara / Roko Kero (Marketing Director), Renata Knežević (Junior Brand Manager)

Kabinet (TV production)
Bruno Anković (director)

Media
campaign
TV
sector
alcoholic drinks
Client
Karlovačka pivovara
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