HRV
02 Apr 2020.
media: #digital communication #TV client: #HEINEKEN Hrvatska sector: #alcoholic drinks

Karlovačko Beer – Stay In Your Crate

Heineken Croatia among the first advertisers to react to COVID-19

Karlovačko beer has adapted its successful campaign Among Your Own to promote the new social rules for fighting coronavirus disease (COVID-19). The adaptation communicates the importance of reducing physical contact and staying at home in your crate – among your own.

The Among Your Own platform was first launched a year ago. It is based on the importance of belonging, understanding, tolerance and acceptance by others. How does the story go in the age of coronavirus, take a look in the video which gained over 1,5 million views on all digital channels.

 

HEINEKEN Hrvatska / Filip Rabuzin (Marketing Director), Nina Gračanin Frković (Brand Manager), Ivan Jonjić (Junior Brand Manager)

Bruketa&Žinić&Grey / Siniša Waldinger and Ivo Payer (Creative Directors), Valentina Bugarin (Account Director), Iva Bolta (Head of Digital Strategy and Creative), Ivana Momčilović (Art Director), Vanja Činić (Senior Copywriter), Ana Krstić (Account Executive), Elia Vucelić (Digital Marketing Specialist), Matej Vučković (Designer), Rebeka Gašpar Curman (Junior Digital Media Performance Specialist)

Bunker / Kras Gancev (Producer)

Media
digital communication
TV
sector
alcoholic drinks
Client
HEINEKEN Hrvatska
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