The communication platform for Karlovačko beer by Heineken Hrvatska and Bruketa&Žinić&Grey Agency shows the importance of our sense of belonging and acceptance in life.

The platform follows friends, family and small communities, and intends to tell real human stories everyone goes through sooner or later in their lives. It serves as a reminder suggesting that only by tolerance, acceptance and understanding we can attain a happy society of satisfied individuals.

One such real story is told in the new TV commercial, featuring a young guy from the city coming to the countryside with his girlfriend to meet her family. Admittedly, things like this virtually never run smoothly in everyday life, so he finds himself in unexpected situations failing to be at his best.

Nevertheless, despite the initial lack of trust and bias, he is finally accepted into the family circle following an important rite of passage. He finds himself as snug as a bug in the rug.

The TV commercial was directed by a BAFTA Best Film winner, Niall McCormick, a Scotsman who has been living in Zagreb for almost two decades. The music is authored by Tamara Obrovac, a Croatian musician, the Porin winner, nominated for BBC 3 World Music Award, whose music expression fits perfectly into this story.

HEINEKEN Hrvatska / Filip Rabuzin (Marketing Director), Andrea Mišura Žuvela (Group Brand Manager), Nina Gračanin Frković (Brand Manager), Tamara Podnar (Junior Brand Manager)

Bruketa&Žinić&Grey / Vanja Činić (Copywriter), Siniša Waldinger and Ivo Payer (Creative Directors), Valentina Bugarin (Account Director), Tanja Pružek Šimpović (Art Director), Tomislav Šestak (Art Director), Ana Krstić (Account Executive), Valentina Mavretić (Copywriter)

DOP: Jan Jonaeus
Production: Bunker
Producer: Kras Gančev