With over 70,000 employees worldwide, Holcim is one of the world’s leading building material companies present on all continents. The company sponsored Azerbaijan’s biggest annual construction fair held at the end of October, Baku Build, and therefore got quite large space to promote its business.
Artgroup B&Z Baku called Brigada in to develop a concept that would reflect Holcim’s brand values.
The primary Holcim product is concrete which is, in it’s essence, one of the strongest and most durable building materials. Brigada followed that idea by creating a very strong, yet simple design concept. Only the basic concrete texture is used for all the surfaces which are again only the very basic construction elements like walls, columns and beams. Even the information desks and promotional shelves are produced with the same texture.
Artgroup Bruketa&Zinic OM Baku / Kitica Kekic, Oghuzhan Ikizkaya (Creative Directors), Saleh Mehdiyev (Account Manager)
Brigada / Damjan Geber (Creative Director), Dominik Cergna (Designer)
Lorenzo Cetina (Architect)