A little-known fact is that the link between Croatia osiguranje (Croatia Insurance) and firemen goes way back to the 19th century. Đuro Deželić known as the founder of Croatian Fire Service is also one of the creators of Croatia Insurance which went by the name Fire Protection Association.
As a reminder of its beginnings Croatia Insurance has organised a Fire Drill during the Weekend Media Festival, the largest media and communications industry gathering in the region. The visitors could feel what it means to run away from fire, firsthand. They all had a chance to jump from the third floor of the building on fire on the inflatable rescue mat and receive a video of their jump filmed with a high-speed camera.
The central spot of the festival exhibition space was used for the 18-meter LED screen which served as a presentation space during the day and a large video wall during the night. Projector has been presented among other things – it’s a platform for development and promotion of creative projects developed in collaboration with Croatia Insurance and the creative community.
Bruketa&Žinić OM / Davor Bruketa, Dragan Lakićević (Creative Directors), Zrinka Jugec (Account Director), Nebojša Cvetković, Tanja Pružek Šimpović (Art Directors), Svjetlana Vukić (Account Manager), Ivan Čepelak, Vanja Činić (Copywriters), Maja Gilja (Account Executive), Radovan Radičević (DTP)
Saša Krivak (DTP)
Brigada, RED Studio, Pepermint, 404 (Production)
Croatia osiguranje / Hrvoje Odak (Corporate Communications and Marketing Director), Velimir Ljubić (Digital Marketing Development and Client Service Manager)