23 Mar 2023.
media: #digital communication client: #Croatia osiguranje sector: #banking/investment/insurance

LAQO museum of old fashioned insurance in the metaverse

Fill in endless forms or wait forever in a line

As of recently, the first Croatian 100 percent digital insurance brand LAQO can also be found in the metaverse – an online virtual reality space with a new dimension of user experience. To play a practical joke on their competitors in Croatia, a country notorious for its red tape, LAQO and Bruketa&Žinić&Grey Agency, together with Rezolut, have created a LAQO Insurance Museum in the metaverse, the first of its kind in the world.

In this museum users can have first-hand experience of insurance practices that belong in a museum today, thanks to the LAQO Insurance. You can, for instance, fill out endless forms or wait forever in a line for the insurance officer to come back from their lunch break. In case you opt for digital insurance, the museum offers you a link to the LAQO website, as well as an alert concerning the percentage of CO2 emissions your decision has managed to save.

The LAQO Insurance Museum is located on the Decentraland metaverse platform on which users can exchange, trade and promote their virtual goods. It is a blend of virtual and extended reality based on blockchain technology that enables users to acquire assets using cryptocurrencies.

Decentraland is decentralized, which means the platform is owned and managed by users only. As a trading space, it is also used for the promotion of brands and companies that can leverage this platform’s multiple features to improve their market position and create visibility.

By tapping into the virtual world of the metaverse Croatia Osiguranje Company with its LAQO brand, the first Croatian 100 percent digital insurance and tech innovation, continues to lead the insurance market with its digital innovations.

digital communication
Croatia osiguranje
Project team
Croatia osiguranje:
Ana Zovko (Digital Development Director)
Dubravka Srkulj (Head of Marketing Operations)
Dunja Pašalić (Senior Digital Marketing Specialist)

Ivan Golubić (Senior Copywriter)
Roberta Kranjec (Account Director)
Davor Bruketa (Creative Director)
Tomislav Zeljko (Head of Brand Experience and Events)
Anja Pečovnik (Video Production Manager)
Vanja Jarni (Account Executive)
Dino Udović (Event Manager)
Toni Buršić (Designer)
Tvrtko Karačić (Video Animator)
Bruno Sušak (Assistant Event Manager)
Web3 Strategic Partner: Rezolut
Web Production: Weblogic
3D Animator: Lorenzo Cetina
PR: 404

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