13 Dec 2023.
media: #annual report client: #Croatia osiguranje sector: #corporate

Carbon footprint offsetting Sustainability Report

Croatia Insurance’s 2022 Digital Sustainability Report Design

For many years now Croatia Insurance has been successfully integrating sustainable practices into its operations, and this year for the first time it published a standalone Sustainability Report.

Every change starts with one person and Croatia Insurance’s 2022 Sustainability Report design reminds us that every action of ours, no matter how small, has both environmental and carbon footprint impact. That is why this Report symbolically measures but also offsets the carbon footprint created in the process of its reading.

During the reading, the Report gradually turns darker in color, symbolizing the CO2 saturation level. The bottom shows an approximate estimate of the CO2 amount generated in the reading process.

According to the calculation made by the OIKON – Institute of Applied Ecology – planting eight trees compensates for the estimated total CO2 level generated in the report preparation and reading process. However, significantly more trees – as many as two thousand – were planted during the volunteer campaign run by the Croatia Insurance staff.

annual report
Croatia osiguranje
Project team
ESG Coordinator: Ana Kalinić
Marketing and Corporate Communications Director: Maja Weber

Designer: Toni Buršić
Creative Director: Ivan Golubić
Junior Account Manager: Nikolina Radenić
Account Director: Roberta Kranjec
Art Director: Ivana Momčilović
Video Animator: Tvrtko Karačić
Video Production Manager: Anja Pečovnik
DTP/Pre-press Operator: Dragan Karanušić
DTP/Pre-press Operator: Željka Tročak
Head of DTP/Pre-press: Radovan Radičević
Chief Creative Officer: Davor Bruketa
Oikon - Institute of Applied Ecology

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