How Holcim helped Mason Rasim’s family in the new Azerbaijani communication platform

With over 70,000 employees worldwide, Holcim is one of the world’s leading building material companies operating on all continents and is one of the biggest in Azerbaijani local market.

Holcim has been a client of Artgroup Bruketa&Zinic OM Baku for already several years. This time the agency had been briefed to raise awareness of 3 flagship Holcim cement products.

The agency used this opportunity in a different way by bringing the local traditions together with main benefits of these 3 products. The idea was implemented through a fictional character named Mason Rasim who tells stories about important life events in his family and how each respective Holcim product was useful for them.

Mason Rasim is planned to serve as a platform for future Holcim campaigns.

Artgroup Bruketa&Zinic OM Baku / Kitica Kekić  (Creative Director), Ilham Akbarli (Copywriter), Saleh Mehdiyev (Account Director), Usya Akhundova (Account Manager)

Zanimacije (production)