As part of the ATL campaign with a goal of informing young people, owners of their first apartments, about the advantages of GRAWE home insurance, the agencies Bruketa&Žinić OM and Brlog created a banner for smartphones and tablets showing how housing accidents can happen in any moment.

The banner shows up upside down, and in order to read it the user has to turn the device, but then everything falls apart.

Bruketa&Žinić OM / Ivan Čadež (Creative Director), Ivanka Mabić (Account Director), Ana Belić (Art Director), Drago Mlakar (Copywriter), Sonja Šurbatović (Designer), Martina Brnić (Account Assistant)

Brlog / Bruno Babić (Developer)

GRAWE Hrvatska / Sanja Gržetić (Head of Corporate Communications and Marketing)