15 Years on Record

Last year, the collaboration between Bruketa&Žinić&Grey agency and Rimac Automobili began on the occasion of the company’s 15th anniversary. The campaign presented a unique story that summarizes the company’s values, achievements, and records.
“15 YEARS ON RECORD” highlights Rimac’s journey from a startup to a globally known brand that has broken more than 20 records. At the heart of the campaign is the Rimac Nevera, the fastest all-electric hypercar. The impressive performance of the Nevera testifies to Rimac’s dedication to innovation and excellence.

The celebration of the 15th anniversary offered a rare opportunity to increase brand recognition and emphasize all achievements. With only a 15% increase in budget, the campaign achieved an 83% year-over-year increase in followers (395,595 in 2024), a 40.8% YOY increase in video views (14,243,174 in 2024), and 79.3% more impressions YOY (52,177,744 in 2024).

The campaign results also showed a 41.14% increase in social media engagement YOY (2,289,732 in 2024) and expanded reach in particularly important markets, while strengthening the perception of Rimac as an innovative leader in the automotive industry. There was a 433% higher user engagement rate compared to industry benchmarks in the United Arab Emirates, a 78.2% increase in views in the UAE and Germany, and a 100% higher click-through rate in those markets.

The campaign started with a series of social media posts following the timeline of Rimac Automobili’s development — from humble beginnings to setting world records.

The story isn’t a real story if it remains untold, which is why two series of content were created. In the “Untold Stories” series, the journey from dream to record is shown through the eyes of those who helped Mate in turning wrenches, designing, communicating, and driving… or in short, creating success.

In the second series, “Trailblazers”, you can meet the individuals who chose the Nevera to achieve their dreams. Find out who they are, what Nevera means to them, and which exclusive club they join when they park a Nevera in their garage.

Additionally, a contest called “Ultimate Home of Rimac Experience” was organized, which allowed the winner to visit Croatia, take a Nevera drive, and familiarize themselves with Rimac Automobili’s innovations.

This was followed by the launch of the campaign for the Nevera R, which began digitally, using an interactive concept that involved the audience in the process of discovering the car. Such a marketing approach is unusual in the automotive industry, however, Nevera R is certainly not a typical car.

Through a “pixel by pixel” strategy, fans could participate in uncovering the car via social media. Every like, comment, or share of content contributed to revealing parts of the image of the new model — all before its official unveiling in August at Monterey Car Week in California.

After the premiere, a series of short videos was launched on TikTok, conveying the rebellious spirit and raw energy of the new car — the Nevera R. The campaign’s culmination took place at the iconic Times Square in New York, where a refined version of one of the TikTok videos was displayed on a digital billboard, ensuring maximum global visibility.