Visual identity for the fastest electric car in the world

For the first time ever, we were challenged to create visual identity for Rimac automobili, the car-making company that made the Concept One electric sports car. It’s a Croatian high techonology product, recently introduced at the Frankfurt Auto Show, where it was showered with huge public attention.

The car was created by a young innovator and engineer Mate Rimac, with the help from specific area experts. He is a true car and speed lover, but also passionate about electricity. He reminded us of superheroes. This is why the company’s visual identity is inspired by superhero symbols, and its colors and motifs emerged from principal materials the car is made of – aluminium and carbon fibers.

Bruketa&Žinić OM / Davor Bruketa (Creative Director), Neven Crljenak (Art Director, Designer), Sanja Petek Mujačić (Client Service Director), Ivan Tanić (Strategy Planner), Martina Ivkić (Account Executive), Radovan Radičević, Marko Ostrež (DTP)

Rimac automobili (car photos)
Domagoj Kunić (stationary photos)

2011