Big brands deserve a big logo
Modernizing the packaging of Ki-Ki – a multigenerational household name – and visually separating the sub-brands
In the Croatian market, Bajadera is one of the most famous chocolate candies with a very long tradition. It is the queen of all chocolate-boxes and one of the symbols of Kraš. The Bajadera chocolate candy is two-coloured which originally inspired the same two-coloured packaging design. Its radial pattern is very recognizable, which is why it had to be kept in the redesign together with the two colours, but in a more modern version.
Bruketa&Žinić OM / Tanja Škorić, Nikola Žinić, Davor Bruketa (Creative Directors), Ana Belić (Art Director, Designer), Vanja Osredečki (Account Director), Ana Šutić (Account Executive)
2010.
