HRV
25 Jan 2011.
media: #packaging client: #Kraš sector: #sweet food/snacks

The redesign of Bajadera

The queen of all chocolate-boxes and one of the symbols of Kraš

bajadera1

griotte-bajadera-fontana-kugle

In the Croatian market, Bajadera is one of the most famous chocolate candies with a very long tradition. It is the queen of all chocolate-boxes and one of the symbols of Kraš. The Bajadera chocolate candy is two-coloured which originally inspired the same two-coloured packaging design. Its radial pattern is very recognizable, which is why it had to be kept in the redesign together with the two colours, but in a more modern version.

Bruketa&Žinić OM / Tanja Škorić, Nikola Žinić, Davor Bruketa (Creative Directors), Ana Belić (Art Director, Designer), Vanja Osredečki (Account Director), Ana Šutić (Account Executive)

2010.

Media
packaging
sector
sweet food/snacks
Client
Kraš
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