Napolitanke – a well assembled story
After a long time, Kraš has redesigned one of its most popular products Napolitanke (crispy wafer sheets with a variety of tasty creams). Since Napolitanke are part of almost every home in Croatia and countries in the region, the agency had to think of a memorable and likable communication to justify this status of being the most famous product of this group, and a synonym for an entire category of wafer products