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22 Jun 2022.

AI Anxiety Meter and Untouched by Light shortlisted for Cannes Lions

Cannes Lions are the global benchmark for creative excellence

Bruketa&Žinić&Grey have been shortlisted for Cannes Lions for two projects. The AI Anxiety Meter created with Croatia Insurance and Go2Digital has been shortlisted in the Creative Data Lions. Untouched by Light sparkling wine by Radgonske gorice already won a Cannes Lion last year for rebranding, and this year it has been shortlisted in the Creative B2B Lions.

The AI Anxiety Meter is an interactive outdoor ad which measures anxiety of passers-by with the help of artificial intelligence. The aim of the Anxiety Meter was to raise awareness about the importance of caring for mental health given the surge of mental health issues in the aftermath of COVID-19 and the earthquakes. Passers-by would stand in front of the ad, and give their consent by waiting 5 seconds for the application to begin screening their face. The most stressed respondents were referred to a free preventive check-up at Croatia Polyclinic in Zagreb.

Untouched by Light is the first sparkling wine in the world made, sold and tasted in complete darkness, as an answer to the scientifically proven fact that light exposure damages the wine aroma. After a two-year pause due to the coronavirus pandemic, the Savoy Hotel in London hosted the annual international sparkling wine fair Glass of Bubbly in the spring of 2022, where Untouched by Light was due to have its global premiere two years ago. On this occasion, a darkroom was staged in the basement of the hotel so that distributors and journalists could taste the sparkling wine with a completely dark experience.

 

The winners will be announced on Thursday, June 23 at 10 p.m. CEST.

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