04 Dec 2018.
media: #digital communication #PR client: #Turistička zajednica grada Zagreba sector: #travel/sport/tourism

The first woman to wear trousers and other inspiring women on a new route in Zagreb Be There mobile app

ADVENTurous Women of Zagreb

This Advent the Zagreb Tourist Board has once again decided to freshen up its international award-winning mobile app Zagreb Be There. The app’s new route called ADVENTurous Women of Zagreb takes the visitors to Zagreb to places where they can learn more about famous women from Zagreb. It is tied in with this year’s Advent programme inspired by stories and fairy tales by Ivana Brlić Mažuranić.

Ivana Brlić-Mažuranić and Marija Jurić Zagorka

Apart from this famous female writer, the tourists will be able to meet other seven inspiring women on this route – Marija Jurić Zagorka, the Baković Sisters, the first woman to wear trousers, Slava Šenoa, Sidonija Erdődy Rubido, Cata Dujšin-Ribar and Ljerka Šram.

A renowned female writer Ivana Brlić Mažuranić will take the tourists to Maksimir, one of the new Advent locations with a plethora of fairy tale programmes for children and adults. Tkalčićeva Street, i.e. “Advent Stara Tkalča”, is another new Advent location where the app users will be taken by Marija Jurić Zagorka, the first Croatian female journalist.

The visitors will learn more about famous female anti-fascists, the Baković Sisters, in the passage named after them. The passage also features an old Christmas film set that might inspire tourists to go and see one of the Christmas films on the Cinema Europe (Kino Europa) programme. The woman who dared to don the first pair of trousers in Zagreb will take the visitors to Zrinjevac.

If the tourists take the entire ADVENTurous Women of Zagreb route, they will also see the Massarykova Street where Slava Šenoa was born; the Croatian Music Institute associated with the first Croatian prima donna Sidonija Erdődy Rubido; Demetrova Street 3 with the memorial collection of the successful female painter Cata Dujšin-Ribar; and finally the Dežman’s Passage associated with a famous actress Ljerka Šram and her real life romance with Milivoj Dežman.

Ljerka Šram and Sidonija Erdődy Rubido

Besides the ADVENTurous Women of Zagreb route, the app offers a traditional, but freshened up Advent Zagreb route with the key spots for Advent events.

The app functions like a game. The visitors who take the entire route and log in at every location using hashtag #BeThereZagreb, can claim rewards. This is a free Android and iOs app, and can also be downloaded from the micro-website



Turistička zajednica grada Zagreba / Martina Bienenfeld (Director), Petra Maršić Buljan (Head of Digital department), Nikola Vujović (Digital specialist), Jelena Anić (Digital Specialist)

Bruketa&Žinić&Grey / Siniša Waldinger, Nikola Žinić (Creative Directors), Valentina Mavretić (Copywriter), Andrea Svilokos (Senior Digital Strategy Specialist), Mateja Zigman (Digital Media Performance Specialist), Vedran Firkelj (Head of Digital Production), Robert Petković (Analytics Lead), Jelena Mihelčić (Head of Press Relations for Croatia)

Infinum (Production)

Photo: Wikipedija


digital communication
Turistička zajednica grada Zagreba

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