03 Jul 2017.
media: #digital communication #PR client: #Turistička zajednica grada Zagreba sector: #entertainment/leisure/culture

A bit of history, followed by art and good beer in the new routes on the Zagreb Be There app

Zagreb Be There, a popular and internationally recognised award-winning mobile application, has decided to refresh its recommendations by providing three new routes for tourists visiting the city. With its five permanent routes, along with two Advent routes and other temporary routes, Zagreb Be There is like a local insider in the tourist’s pocket, offering various tour routes of the city on your smartphone, and it’s also popular with the locals in Zagreb.

A creative and original TV host, Robert Knjaz – who is known for his unusual TV shows in which he interviews celebrities in a humorous way – came up with a route called Great Croats. Mr Knjaz is without a doubt a Zagreb local who knows how to present historical facts in a charming and funny way, so it’s no wonder that his route takes tourists on a journey through unexpected stories of the city, giving them a fun perspective of Zagreb’s history.

By taking the Great Croats route, tourists will learn about Slavoljub Penkala, Matija Gubec, Tin Ujević, the Croatian film One Song a Day Takes Mischief Away, and the city’s monument of the unknown boy.

A well-respected street artist, Boris Bare, known for his art project Pimp my Pump, in which he painted the water pumps in the city, came up with a Street Art route of the most interesting murals of Zagreb. If tourists decide to take this route, they will, metaphorically speaking, see all of the colours of Zagreb, while being introduced to impressive street art such as The Whale mural, located on the walls of Gradec plateau, the Guliver mural on Opatovina or the mural on the Dolac Market, which is inspired by Vlaho Bukovac’s painting My Nest.

“This route contains places which are some of my favourite sights in the city, and that every person who appreciates street art should see. I would be very pleased if I saw similar applications and routes being made for other cities”, says Boris Bare.

One of the most influential foreigners residing in Croatia is Nick Colgan, the founder of the Garden Festival and brewery. He came up with a beer route called Craft, named after Zagreb’s growing craft beer scene. This route will help satisfy even the most demanding palates, who will be able to taste all of the flavours made by local brewers.

“This route offers not just amazing beer, but is also a tour of locations you would not be likely to find on your own”, says Nick Colgan.

The Zagreb Be There app, by the Zagreb Tourist Board, is free and available on Android and iPhone devices, and can be downloaded from the microsite

Man uses his Mobile Phone outdoor, close up

Zagreb Tourist Board / Martina Bienenfeld (Director), Jasenka Mandžuka (Promotion and Communication Manager), Petra Maršić Buljan (Digital Communication Manager), Nikola Vujović (Digital Communication Specialist), Jelena Anić (Digital Communication Specialist)

Bruketa&Žinić OM / Nikola Žinić (Creative Director), Nikola Vukalović, Dragana Ileš (Art Directors), Valentina Bugarin (Account Manager), Ana Krstić (Account Executive), Nikola Slamić (Copywriter), Krešimir Lončar (UX/UI Designer), Iva Bolta (Digital Strategist), Valentino Dujić, Dubravka Srkulj (PPC Specialists), Jelena Mihelčić (Press Relations for Croatia)
Otto Kušec (Designer)
Infinum i Zviz (Production)
Sretan Bor (Illustrator)
Ivan Štefan (Animator)

digital communication
Turistička zajednica grada Zagreba

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