29 Nov 2016.
media: #direct #packaging client: #HEINEKEN Hrvatska sector: #alcoholic drinks

Why we squeezed lemons from Vis

Packaging and direct mailing for Karlovačko Natur Radler Lemon


After partnering with local lemon producers in April last year, HEINEKEN Croatia presented a limited edition of Karlovačko Lemon Natur Radler – the first radler on the Croatian market made using local lemons from the island of Vis.


The agency’s task was to come up with the packaging and accompanying direct B2B communication with the aim of telling the story about the 100% natural ingredients as well as the authentic Vis lemons used to make the special edition of Karlovačko Lemon radler.

radler_dm_3 radler_dm_4

The bottle, illustrated with Vis landmarks, was packed in a paper box together with freshly picked lemons from Vis and a special letter whose content could be read only if smeared with lemon juice. This Vis story package was then sent out to all Heineken business partners.

radler_dm_6 radler_dm_7 radler_dm_8a radler_dm_9 radler_dm_10 radler_dm_11 radler_dm_12 radler_dm_13

HEINEKEN Hrvatska / Roberto Giugliano (Marketing Director), Filip Rabuzin (Group Brand Manager – Mainstream Segment), Nina Gračanin (Brand Manager)

Bruketa&Žinić OM / Drago Mlakar (Creative Director), Tanja Pružek Šimpović (Art Director), Tomislav Šestak (Designer), Vanja Činić (Copywriter), Vesna Đurašin (Production Manager), Roberta Kranjec (Account Director), Valentina Bugarin (Account Manager), Radovan Radičević (Head of DTP/Pre press)

Vedran Klemens (Illustrator)
Domagoj Kunić (Photographer)

alcoholic drinks

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