Karlovačko Beer – Stay In Your Crate
Heineken Croatia among the first advertisers to react to COVID-19
After partnering with local lemon producers in April last year, HEINEKEN Croatia presented a limited edition of Karlovačko Lemon Natur Radler – the first radler on the Croatian market made using local lemons from the island of Vis.
The agency’s task was to come up with the packaging and accompanying direct B2B communication with the aim of telling the story about the 100% natural ingredients as well as the authentic Vis lemons used to make the special edition of Karlovačko Lemon radler.
The bottle, illustrated with Vis landmarks, was packed in a paper box together with freshly picked lemons from Vis and a special letter whose content could be read only if smeared with lemon juice. This Vis story package was then sent out to all Heineken business partners.
HEINEKEN Hrvatska / Roberto Giugliano (Marketing Director), Filip Rabuzin (Group Brand Manager – Mainstream Segment), Nina Gračanin (Brand Manager)
Bruketa&Žinić OM / Drago Mlakar (Creative Director), Tanja Pružek Šimpović (Art Director), Tomislav Šestak (Designer), Vanja Činić (Copywriter), Vesna Đurašin (Production Manager), Roberta Kranjec (Account Director), Valentina Bugarin (Account Manager), Radovan Radičević (Head of DTP/Pre press)
Vedran Klemens (Illustrator)
Domagoj Kunić (Photographer)
