close
B&Z&G logo
HR
close
home
work
about us
news
news
awards
press clipping
contact
Back
News
education
exhibitions
lectures/workshops
peek inside
HR
Facebook Twitter Instagram Google+ LinkedIn Vimeo YouTube RSS
0

Mobile app for the Zagreb Tourist Board

07.07.2014. |  published by brlog, medium: digital communication, client: Turistička zajednica grada Zagreba, product / service: travel/sport/tourism

Bruketa&Žinić OM and Brlog devised a mobile app Zagreb Be There for The Zagreb Tourist Board. The app suggests different theme paths through Zagreb to visitors with smartphones.

For the moment, the app offers five possible paths, each one representing Zagreb in a somewhat different way. Such as the Space Explorer with locations of all the grounded planets of the Solar System from the art installations by Ivan Kožarić and Davor Preis. The Hidden Spots path reveals for example the last remaining Upper town well, the abandoned graveyard in Jurjevska street, or the painted water pump dedicated to the popular singer-songwriter Dino Dvornik from the series Pimp my Pump.

The Indie Zagreb path contains for example the Museum of Broken Relationships, Britanac Antiques Market or the Zagreb, I Love You memorial to Tom Gotovac, one of the greatest Croatian conceptual artists. The remaining paths are Refreshing and Classic Zagreb.

zagreb_be_there

The app is available on Android and iPhone devices and it has been developed using gamification principles which transform the rules and ways of interaction from video games to the real world. After choosing a path the tourists visit the locations with the help of a map, where they must check in. After checking in, they can unlock one of the rewards on most of the locations, such as ticket discounts or 2-in-1 bike rental offers. The partners of the project are The Museum of Broken Relationships, Lauba, Technical Museum, NextBike and the Zagreb Zoo.

The app can be downloaded from the microsite betherezagreb.com or via a QR code from the flyers available at all relevant tourist spots in Zagreb.

Zagreb Tourist Board / Amelia Tomašević (previous Director), Martina Bienenfeld (Director), Zlatan Muftić (Director of Tourist Product Sector – Congress Office Manager), Jasenka Mandžuka (Head of Marketing and Communications), Petra Maršić Buljan (Head of Internet Department), Nikola Vujović (Internet Department Associate), Darja Juzbašić (PR manager)

Bruketa&Žinić OM / Nikola Žinić, Davor Bruketa (Creative Directors), Zorana Šafar (Account Director), Dunja Delač (Art Director), Martina Ivkić (Account Manager), Vesna Đurašin (Production Manager), Jelena Mihelčić (Head of Press Relations for Croatia)

Brlog / Tin Kadoić (Creative Director, Art Director), Jasna Manzoni (Project Manager), Srđan Laterza (Copywriter, Community Manager), Zoran Kurtin (Front-end Developer)

Tonči Klarić (copywriter)
Infinum (production)
Saša Krivak (DTP)
Ivan Štefan (Video animation and production)
Sretan Bor (illustration)

More:

Zagreb Be There Advent Campaign

Famous artist as tourist guides

Mr Alojz: Zagreb’s Everywhere-guy for Advent

Share the love

leave a comment Cancel reply

Connect with Facebook

Be aware: hate language, non-factual statements and poorly written comments will be edited or deleted.

Follow us: Facebook , Twitter, Instagram, Google+, LinkedIn, Vimeo, YouTube
or subscribe to the newsletter

Newsletter

Enter your e-mail address:

* = required field
Ukoliko želite primati newsletter na hrvatskom jeziku, molim Vas promijenite jezik na hrvatski.
Filter our work:
Client, Medium, or Product / service
  • 5. gimnazija
  • A1 Hrvatska
  • AARC
  • Abbott
  • Abilia
  • Abus za Hladno pivo
  • ACI
  • Addiko banka
  • Adris grupa
  • AlpStories
  • Američka ambasada u Zagrebu
  • Amnesty International Hrvatska
  • Andrej Roth
  • Ansambl LADO
  • Apatinska pivara
  • Are You Syrious
  • Artgroup Bruketa&Zinic OM Baku
  • Aspida
  • Atlantic grupa
  • Aussenwirtschaft Austria
  • AutoZubak
  • Avirtel
  • Avon
  • AZ MDF LTD
  • Azertelekom
  • AZVO
  • B.M.V
  • Bakcell
  • Baku Stock Exchange
  • Ban centar
  • BBK
  • BBV Pfalz
  • Beldocs festival
  • Belupo
  • bio&bio
  • Blues Machine
  • Bold
  • Booking.com
  • Boortmalt
  • Boškinac
  • Brandoctor
  • Briig Boutique Hotel
  • Brlog
  • Brokula&Ž
  • Bruketa&Žinić OM
  • Bruketa&Zinic OM Wien
  • C&C Yachting
  • Centar za mirovne studije
  • Ćernelić
  • CHR Eko-projekt
  • Chromos boje i lakovi
  • Cineplexx
  • Croatia osiguranje
  • Cromaris
  • Cubismo
  • Davor Rostuhar
  • Degordian
  • Delikroat
  • Delta Agrar
  • Design Village
  • Doka
  • Društvo psorijatičara Hrvatske
  • Državna lutrija Srbije
  • Dugraf
  • Dukat
  • Edward Bernays – visoka škola
  • Energotuš
  • EPH
  • Eurobev
  • Extreme Intimo
  • Fakultet elektrotehnike i računarstva
  • Favarger
  • Ferrari - Avtolux Baku
  • Festival Opatija
  • Flare
  • Forum mladih SDP-a
  • Franck
  • Freewa
  • Fresco
  • Freshtel
  • Fructus
  • Gajba
  • Galić
  • Ghetaldus
  • Gjuro
  • Gliptoteka HAZU
  • Global
  • Go sushi
  • GOOD Inicijativa
  • Grad
  • GRAWE Hrvatska
  • Grey Moscow
  • Grey New York
  • HEINEKEN Hrvatska
  • HEP
  • HNK Ivana pl. Zajca Rijeka
  • HOC Bjelolasica
  • Holcim
  • Horwath HTL
  • Hoto grupa
  • Hrvatska gorska služba spašavanja
  • Hrvatska komora arhitekata i inženjera u graditeljstvu
  • Hrvatska lutrija
  • Hrvatska pošta
  • Hrvatska turistička zajednica
  • Hrvatski duhani
  • Hrvatski filmski savez
  • Hrvatski paraolimpijski odbor
  • Hrvatski zavod za javno zdravstvo
  • Hrvoje Prpić
  • HURA
  • Hypo Alpe-Adria-Bank
  • IGEPA
  • iHaai
  • imall.eu
  • Infinum
  • iNovine
  • Institut za razvoj i inovativnost mladih (IRIM)
  • Istragrafika
  • Istraturist
  • Ivančica
  • Jaffa
  • Jako vino – Stina
  • Jamnica
  • Jeger
  • JOTS
  • Kamgrad objekti
  • Karlovačka pivovara
  • Kielo
  • Kokon
  • Komunikacijski laboratorij
  • Komunikacijski ured Colić Laco i partneri
  • Komunkacijski laboratorij
  • Konzum
  • KOSSP
  • Krapinsko-zagorska županija
  • Kraš
  • Kristina
  • KunstRaum
  • Lega-lega
  • Lider press
  • Livada
  • Lounge bar Škola
  • Ludo
  • Lumegrand
  • M. Special Car Armoring
  • Magdalena festival
  • Maistra
  • Marbo
  • Marko Lušić
  • Matica hrvatska
  • Mayr-Melnhof
  • McShark
  • Mediaform
  • Medora hoteli i ljetovališta
  • MEI
  • MIH
  • Mikser festival
  • Milla
  • Ministarstvo branitelja
  • MMM Agramservis
  • Motovun film festival
  • Motus
  • MPG Chiavalon
  • Muzej prekinutih veza
  • Muzejski dokumentacijski centar
  • Nada - Udruga za terapijsko jahanje
  • Nanobit
  • Nar Mobile
  • Narodni radio
  • Ne. Ne. Ne.
  • Neomedia
  • Nike
  • O.N.E.
  • Olimpijski centar Pag
  • Omoguru
  • one2play
  • OPG Chiavalon
  • OPG Marica Jug
  • OPG Nives Morović
  • OPG Vukina
  • ORYX grupa
  • Osječka pivovara
  • Outlet
  • Paprenjak
  • Pasha bank
  • Penezić&Kožul
  • Personal
  • Planet Sport
  • Pliva
  • PMD Group
  • Podravka
  • Poliklinika Bagatin
  • Popular Bruketa&Žinić OM
  • Prijatelji životinja
  • Primani
  • Primorac
  • Privredna banka Zagreb
  • Profil International
  • proposal
  • Prva Banka Crne Gore
  • Pučki pravobranitelj
  • Puma Sport Hrvatska
  • Queer Zagreb
  • Quercus Consulting
  • Radgonske gorice
  • Radio 101
  • Raiffeisen Bank
  • RCDT
  • Renault Nissan Hrvatska
  • Ribarić
  • Rimac automobili
  • Room
  • Samago
  • Samsung Azerbaijan
  • San Tommaso
  • Sapienti sat
  • Sofi
  • SOS dječje selo Hrvatska
  • Soundset
  • SPAN
  • Stress shuze
  • Tabor Film Festival - GOKUL
  • Take Me Home
  • Tantrum Solutions London
  • TDR
  • Teatar EXIT
  • Tele2
  • The Club Port Baku
  • The Coca-Cola Company
  • thenetworkone
  • Tigar teatar
  • Tjedan dizajna Zagreb
  • Topaz
  • Turistička zajednica grada Zagreba
  • Turistička zajednica Primorsko-goranske županije
  • Udruga Druga prilika
  • Udruga Srce
  • Udruga Sve za nju
  • Udruga Val
  • Udruga Zdravo novorođenče
  • Udruga Žmergo
  • Umami
  • UNICEF
  • UniCredit banka
  • United Aid for Azerbaijan
  • Uran
  • Urban Green Technologies
  • Ured za ljudska prava Vlade RH
  • Valtida Piccola
  • Veladrion
  • Vipnet
  • Vizkultura.hr
  • Volonterski centar Zagreb
  • Vukovar film festival
  • Warehouse
  • WWF
  • Xalq bank
  • Zagreb film festival
  • Zagrebačka banka
  • Zagrebačka pivovara
  • Zarez
  • Zavod VOZIM
  • Zelena akcija
  • Žito
  • Zrno bio bistro
  • Zveza za šport invalidov Slovenije – Paraolimpijski komite
  • ambient
  • annual report
  • branding
  • calendar
  • campaign
  • digital communication
  • direct
  • event
  • exhibition design
  • fair stand design
  • guerilla
  • illustration
  • indoor
  • monograph
  • office design
  • other
  • outdoor
  • packaging
  • POS
  • poster
  • PR
  • print
  • product design
  • radio
  • restaurant design
  • retail design
  • TV
  • typography
  • visual identity
  • alcoholic drinks
  • banking/investment/insurance
  • business equipment/services
  • cars
  • clothing/footwear
  • commercial public services
  • construction
  • corporate
  • cosmetics/beauty
  • energy
  • entertainment/leisure/culture
  • food
  • household
  • non-alcoholic drinks
  • other
  • other vehicles/auto products/services
  • pharmacy
  • public awareness
  • public service
  • publications/media
  • real estate
  • restaurants/bars
  • retail stores
  • self-promotion
  • sweet food/snacks
  • telecommunication
  • tobacco
  • travel/sport/tourism