Bruketa&Žinić OM and Brlog devised a mobile app Zagreb Be There for The Zagreb Tourist Board. The app suggests different theme paths through Zagreb to visitors with smartphones.
For the moment, the app offers five possible paths, each one representing Zagreb in a somewhat different way. Such as the Space Explorer with locations of all the grounded planets of the Solar System from the art installations by Ivan Kožarić and Davor Preis. The Hidden Spots path reveals for example the last remaining Upper town well, the abandoned graveyard in Jurjevska street, or the painted water pump dedicated to the popular singer-songwriter Dino Dvornik from the series Pimp my Pump.
The Indie Zagreb path contains for example the Museum of Broken Relationships, Britanac Antiques Market or the Zagreb, I Love You memorial to Tom Gotovac, one of the greatest Croatian conceptual artists. The remaining paths are Refreshing and Classic Zagreb.
The app is available on Android and iPhone devices and it has been developed using gamification principles which transform the rules and ways of interaction from video games to the real world. After choosing a path the tourists visit the locations with the help of a map, where they must check in. After checking in, they can unlock one of the rewards on most of the locations, such as ticket discounts or 2-in-1 bike rental offers. The partners of the project are The Museum of Broken Relationships, Lauba, Technical Museum, NextBike and the Zagreb Zoo.
The app can be downloaded from the microsite betherezagreb.com or via a QR code from the flyers available at all relevant tourist spots in Zagreb.
Zagreb Tourist Board / Amelia Tomašević (previous Director), Martina Bienenfeld (Director), Zlatan Muftić (Director of Tourist Product Sector – Congress Office Manager), Jasenka Mandžuka (Head of Marketing and Communications), Petra Maršić Buljan (Head of Internet Department), Nikola Vujović (Internet Department Associate), Darja Juzbašić (PR manager)
Bruketa&Žinić OM / Nikola Žinić, Davor Bruketa (Creative Directors), Zorana Šafar (Account Director), Dunja Delač (Art Director), Martina Ivkić (Account Manager), Vesna Đurašin (Production Manager), Jelena Mihelčić (PR manager, Croatia)
Brlog / Tin Kadoić (Creative Director, Art Director), Jasna Manzoni (Project Manager), Srđan Laterza (Copywriter, Community Manager), Zoran Kurtin (Front-end Developer)
Tonči Klarić (copywriter)
Infinum (production)
Saša Krivak (DTP)
Ivan Štefan (Video animation and production)
Sretan Bor (illustration)
More:
Zagreb Be There Advent Campaign