Health is not a game of chance campaign was initiated by Croatian Lottery, ALL for HER! Association (SVE za NJU!) and Department of Public Health Dr. Andrija Stampar. The goal of the campaign is to raise awareness about the importance of regular medicals and breast cancer prevention.
The women who buy a lottery card also receive a free card 1 of 10 Wins saying how the Jackpot is won by one out of 15 million people, but one out of only 10 women gets breast cancer. The card contains a coupon for a free mammography examination at the Department of Public Health Dr. Andrija Stampar.
The card also contains a QR code for downloading a free Breast Test application. Part of the campaign is also a promo film made by RED Studio.
The message of the campaign is that you should test your luck in life, but never when it comes to health. Women who play the lottery hope they will be one in 15 million, but they don’t think they could be one out of ten to get breast cancer. Only a few hours after the campaign started already several women came to the Department of Public Health Dr. Andrija Stampar with the Croatian Lottery coupon.
Hrvatska Lutrija / Ivica Vrkić (Marketing Director), Darijo Maričević (Public Relations Specialist)
Udruga SVE za NJU! / Ljiljana Vukota (Vice-president), Jana Dusper (Executive Manager)
Bruketa&Žinić OM / Nikola Žinić, Davor Bruketa (Creative Directors), Vanja Činić, Marko Matijašević (Copywriters), Martina Ivkić (Account Executive Senior), Damir Mazinjanin (Designer), Vesna Đurašin (Production Manager), Saša Krivak (DTP)
RED Studio (Video Production)
Ognjen Karabegović (Photographer)