HRV
22 Mar 2013.
media: #campaign #outdoor client: #Udruga Sve za nju sector: #public awareness

Mammogram sees more than the eyes do

The goal of the campaign is to raise awareness about the importance of a regular breast check-up – the mammography.

sve_za_nju_montaza

The campaign Mammogram sees more than the eyes do was created by Bruketa&Žinić OM for Sve za nju (All for her) non-profit organization gathering women treated for breast cancer. The campaign was launched on the occasions of the Daffodil Day – yearly humanitarian fund raising program for early breast cancer detection. The goal of the campaign is to raise awareness about the importance of a regular breast check-up – the mammography.

The main communication channel are the city light posters, provoking the public with a photography of a naked women during the day, while at night, when the lights are switched on, a detailed mammographic image of a breast appears. With this simple, but visually striking method, the campaign wishes to attract women’s attention about the fact how mammography is the most precise method for a prompt breast cancer treatment and to get them to have the mammography.

Bruketa&Žinić OM / Ivan Čadež (Creative Director), Drago Mlakar (copywriter), Ana Belić (Art Director), Ivanka Mabić (Account Director), Ivana Drvar (Account Executive Senior), Marko Ostrež, Radovan Radičević (DTP)

Media
campaign
outdoor
sector
public awareness
Client
Udruga Sve za nju
Share

Related articles