SVE za NJU! (EVERYTHING for HER!) association has launched a campaign with a goal to increase cervical cancer prevention awareness, in collaboration with other European and global organizations.
Bruketa&Žinić OM agency had to create the campaign that will educate and encourage women to have regular gynecological examinations.
Since it is a global campaign, the agency was thinking about a universally recognizable symbol or metaphor. That’s how Hello Curly was created – a likable cat which has become the campaign face and symbol. She want’s to inform women to say “hello curly” more often by taking examinations.
In “The Curly Song” music video, Curly and her friends are trumpeting about cervical cancer issues, while educational videos inform women about all prevention aspects and possibilities.
The Curly Song
The Waiting Room
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Udruga SVE za NJU! / ALL for HER! Association (client)
Bruketa&Žinić OM / Kitica Kekić, Nikola Žinić (Creative Directors), Martina Ivkić (Account Director), Vanja Činić (Copywriter), Dunja Delač (Art Director), Damir Mazinjanin (Designer), Martina Brnić (Account Executive), Marko Matejčić (Digital Distributor)
Martina Marinić (Art Director)
Brojka (Video Production)
Dubravko Robić (Music)
Tena Letica (Illustrator)
Toni Biočić (Web Production)