Bruketa&Žinić OM agency has edited the third monthly issue of Global Insights Magazine from E3 Agency Network, entitled “Ideas that Sell”. The issue focuses on creativity, and provides tools on how to reach effective marketing campaigns that sell the client’s product or service by combining strategic thinking and out-of-the-box creative solutions.
Creativity is both a process and a result, says on of the articles. Creative work is only useful if it solves a problem or sparks a reaction. There is a process for gaining insight to ensure that the work will connect with the audience and demonstrate an understanding of their needs in a way that makes them think, ’Yes, I have just had that same experience.’
The August 2012 issue of Global Insightsfeatures tools and practices for sparking effective creativity, and examples on how to establish a work space that fosters creativity.
Global Insights is all about sharing knowledge about what works in marketing from an international perspective. Published monthly, each issue of Global Insights is edited by a different E3 member agency it’s available free at the E3 Network website and by email subscription.
The E3 Agency Network is a closely integrated coalition of independent brand strategy and marketing communications firms from around the world. The network focuses on growing brands locally and internationally by sharing global insights and collaborating on international marketing. E3 covers both B2B and B2C in over 25 industry sectors, with specialists ranging from advertising and social media to digital and mobile. Founded by five European advertising agencies in 1978, E3 has grown to include 30 member agencies in 30 countries, including Europe, Asia, Australia and North America.