SOFI, a small family production of organic handmade cosmetics, is a client Popular Bruketa&Žinić OM has already worked with, first on defining the visual identity, and afterwards on designing the packaging for soaps and gift packages. Emphasizing the manual production, the quality of the resources as well as of the final products, is something they tended to keep in mind while designing the new packaging for Bath Bombs.
They created the design for the line of products so that each of them is differentiated from the rest, by adding a separate initial of its name. Having done so, they managed to maintain a strong visual identity of the whole category of products, as well as to create a distinctive graphical element to ensure that new packages are noticeable in sales points, which was one of the client’s requests.
In addition to the previous, this way of typography usage in creating packaging design is not so common within the Serbian market, which makes it more differentiated when it comes to competition. While creating the typography characters, Popular Bruketa&Žinić OM have tried to add a particular handmade touch to it, which is a characteristic of the entire range of SOFI organic products.
Popular Bruketa&Žinić OM / Boris Marčetić, Bratislav Milenković (Creative Director), Bratislav Milenković (Art Director), Bratislav Milenković, Miladin Miletić (Graphic Designers), Nevena Vasiljević (Account Executive), Sandra Topalović (Production Coordinator)