28 Jan 2012.
media: #packaging #visual identity client: #Sofi sector: #cosmetics/beauty


Visual identity and packaging design for a small family production of fresh handmade soaps

1 Popular-Sofi-logo

Sofi, a small family production of fresh handmade soaps, that has of recently got a completely new visual identity Popular is responsible for. Design was created in a way that follows the main characteristic of the product: quality of the resources used in the process of production of soaps (essential oils and fruits). Aside from this, gift packages were also designed to suit the new identity.

2 Popular-Sofi-soap 3 SOFI-SOAP-CLOSE-UP

With minimal investments, Popular has managed to make Sofi soaps recognizable inside the domestic market, as well as to satisfy client`s wish to improve product sales in general.

5 sofi-cans


Sofi design also appeared in the most renowed packaging design blogs such as Dieline or  Lovey Package.

6 sofi gift

Everyone are looking forward eagerly to the new packaging designs that are being made…

Popular Bruketa&Žinić OM / Bratislav Milenković, Boris Marčetić (Creative Directors), Bratislav Milenković (Art Director), Miladin Miletić (Graphic Designer), Nevena Vasiljević (Account Executive)


visual identity

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SOFI, a small family production of organic handmade cosmetics, is a client Popular Bruketa&Žinić OM has already worked with, first on defining the visual identity, and afterwards on designing the packaging for soaps and gift packages. Emphasizing the manual production, the quality of the resources as well as of the final products, is something they tended to keep in mind while designing the new packaging for Bath Bombs

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