After last year’s success of the room that glows in the dark, Brigada was again in charge for the Adris group’s pavilion at the Weekend Media Festival. The assignment was again to portray the values of Adris group in an ambient medium, and the inspiration was again the Adris group annual report. This year its title of the annual report is Results, and it is much heavier than it looks at first glance. The unexpected weight of the book invites the reader to consider the true weight of Adris group, which is much greater than what can be expressed in financial statements. Brigada has designed the pavilion to look like a study filled with Adris’s annual reports whose weight caused all furniture to “break down”.
Brigada / Damjan Geber (architect), Srđana Alač (product designer)
Bruketa&Žinić OM / Davor Bruketa, Nikola Žinić (Creative Directors), Ivan Čadež (Senior Copywriter), Martina Ivkić (Account Executive), Nebojša Cvetković (Art Director), Radovan Radičević (DTP)
2011