One of the main ingredients in the annual report Feed Me is the idea that the way to a person’s heart is through the stomach. The first pages reveal characters, marked with empty heart die-cuts, who are looking to be fed. But not just any flavorful fare will do; they need to be fed with love.

To rouse readers’ appetites a table of contents is arranged like a menu, removable recipes are peppered throughout the report and the company’s management board is dressed up as chefs. The report is delivered in the cardboard box that protects its raised vacuum-form cover.

With the report’s tactile cover, folded pages, heart die-cuts and techniques including foil-stamping, the project tries to get the maximum out of the technology but in service of storytelling. Podravka’s philosophy always cook food with love is steeped into the story and set up like a theatrical play with an introduction, plot development and resolution.

Bruketa&Žinić OM / Davor Bruketa, Nikola Žinić (Creative Directors, Art Directors), Danko Đurašin (DTP/Pre-press)

Marin Topić, Domagoj Kunić (Photographers), IBL (Production), Drenislav Žekić (Podravka, Project Manager)

2005