05 Feb 2021.
media: #annual report client: #Podravka sector: #corporate

Well Done: a cookbook you have to bake before use

The annual report for Podravka food company

The seventh Podravka annual report made by the agency brings together all three values of the brand Podravka (heart, warmth and good recipes). This annual report has to be baked before use.

It consists of two parts, a big book containing numbers and a report of an independent auditor, and a small booklet that is inserted inside the big one that contains the very heart of Podravka as a brand: great Podravka’s recipes.

To be able to cook like Podravka you need to be a precise cook. That is why the small Podravka booklet is printed in invisible, thermo-reactive ink. To be able to reveal Podravka’s secrets you need to cover the small booklet in aluminum foil and bake it at 100 degrees Celsius for 25 minutes. If you are not precise, the booklet will burn, just as any overcooked meal. If you have successfully baked your sample of the annual report, the empty pages will become filled with text, and the illustrations with empty plates with food.

To save energy, you can bake the cooking book together with some delicious food.

Bruketa&Žinić OM / Davor Bruketa (Creative Director, Art Director, Copywriter, Designer), Imelda Ramović, Mirel Hadžijusufović (Designers), Nikola Đurek (Typographer), Mirna Kapetanović (Account Director), Vesna Đurašin (Production Manager)

Tomislav Tomić (Illustrator), Marin Topić, Domagoj Kunić (Photographers), IBL (Production), Drenislav Žekić (Podravka, Project Manager)


This project is a winner of Clio, Epica, New York Festivals, Red Dot, Communication Arts, Cresta and London International Awards awards, and a Cannes Lions finalist.

Work from 2007

annual report

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