Hrv
11 Jan 2011.
media: #outdoor #print client: #Jeger sector: #clothing/footwear

Yes I Am (Je*sam)

The Je*s store chain campaign

Je*s is a chain of clothing and footwear stores and this campaign is based on word play using the name of the store. ‘Je*sam’  means  ‘Yes I Am’ in Croatian. Each ad asks one question like ‘Are you crazy?’ or ‘Are you confused?’ or ‘Are you a loser?’ and gives the answer ‘Yes I Am’ (Je*sam).

Bruketa&ŽinićOM / Moe Minkara (Creative Director, Copywriter), Krunoslav Franetić (Art Director, Designer, Copywriter, Illustrator)

Hrvoje Štefotić (Director), Boris Goreta (Animation)

2004

Media
outdoor
print
sector
clothing/footwear
Client
Jeger
Share

Related articles

Bum

A citylight ad for a jeans store chain

Back to top