Bum
A citylight ad for a jeans store chain
Je*s is a chain of clothing and footwear stores and this campaign is based on word play using the name of the store. ‘Je*sam’ means ‘Yes I Am’ in Croatian. Each ad asks one question like ‘Are you crazy?’ or ‘Are you confused?’ or ‘Are you a loser?’ and gives the answer ‘Yes I Am’ (Je*sam).
Bruketa&ŽinićOM / Moe Minkara (Creative Director, Copywriter), Krunoslav Franetić (Art Director, Designer, Copywriter, Illustrator)
Hrvoje Štefotić (Director), Boris Goreta (Animation)
2004
