During the celebration of Earth Hour, the WWF Adria “wound up” a clock to warn of the extinction of one species almost every hour on Earth

The fact that almost every hour we lose one species on Earth was an insight for the WWF Adria campaign to mark Earth Hour, celebrated worldwide the last Saturday in March.

According to the latest State of the Planet Report, published in September 2020, the size of the populations of mammals, birds, fish, amphibians and reptiles has decreased by a worrying 68% since 1970. This is a consequence of the expansion of global trade, consumption, population growth and accelerated urbanization, as a result of which species lose their habitats or are hunted and become extinct.

On March 26, 2022 the attention of passers-by in the cities of Croatia, Serbia and Bosnia and Herzegovina was captured by a clock set up on digital citylight screens, counting down and displaying the most at-risk species such as the Balkan lynx, olm or Mediterranean monk seal.

In addition to the digital citylight screens and web banners, the clock was also counting down live from 8:30 to 9:30 pm on the WWF Adria FB profile. During the week before March 26 the campaign educated social media users about the most endangered species, with the support of social media influencers.

In Croatia the campaign was supported by some of the leading online media outlets – Jutarnji.hr, Vecernji.hr, T-portal, Telegram.hr, 24sata.hr, Dnevnik.hr and Story.hr, as well as many others who have covered the news.

“Our relationship with nature has been jeopardized. The accelerated destruction of nature, as a result of human activities, has catastrophic impacts not only on wildlife populations, but also on human health and all other aspects of our lives. We lose one species almost every hour in the world. Our time is running out and if we want nature to recover, now is the time to act “, warned Nataša Kalauz, Executive Director at WWF Adria.

WWF Adria / Petra Boić Petrač (Communications & Individual Fundraising Director), Irena Raićević (Communication Officer ), Pinija Poljaković (Communication Officer), Milena Dragović (Communication Officer), Ivona Stanić (Communication Assistant)

Bruketa&Žinić&Grey / Nikola Žinić (Chief Creative Officer), Matej Vučković (Senior Designer), Lara Žučko (Copywriter), Karla Katanec (Account Executive), Anela Kuburaš (Digital Strategy and Creativity Director), Jelena Mihelčić (Head of Press Relations), Erna Golubić (Digital Account Manager), Marija Polimac (Social Media Manager), Vanja Činić (Creative Director), Roberta Kranjec (Account Director), David Asael (UX/UI Designer), Željka Tročak (DTP Operator), Danko Đurašin (Digital Production)

Partners: Go2Digital, Alma Quattro, Led Media, Dept

Photographer: Domagoj Kunić