31 Aug 2017.
media: #digital communication #direct client: #WWF sector: #non-profit

Why some bars served drinks without ice?

WWF Adria activation

Despite the unbearable heat in August, some bars in Zagreb and Belgrade have been serving drinks without ice. Only a straw and a sign was put inside the glass saying “Wondering why there’s no ice? It would be much cooler if you did something about global warming.”

This was a message from WWF, one of the largest independent global preservation of nature organizations. They also served the guests with a few simple tips&tricks about how each one of us can decrease climate change every day.

The guests could get their ice only if they shared a photo of their drink and spread the message via social media.

“Climate changes are a huge issue and if we don’t do something about it, it will become an even greater problem tomorrow. This is our way of increasing awareness about how each one of us can help. Don’t just sit there and watch the ice melt!”, say in WWF Adria.


WWF / Petra Boić Petrač (Chief Communications Officer), Martina Šubašić (Communications and Corporate Relations Coordinator), Denis Povijač (Communications), Bojan Stojanović (Communications)

Bruketa&Žinić OM / Nikola Žinić (Creative Director), Ivan Pavičić (Copywriter), Ivan Tanić (Strategic Planning Director), Tea Silvia Vlahović (Strategic Planner), Nebojša Cvetković (Art Director), Dragana Ileš (Senior Designer), Sonja Martinović Domitrović (Account Executive), Jelena Mihelčić (Press Relations)

Siniša Pašić (DOP)
Davorin Švaner (Editing)


digital communication

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