Having in mind key Podravka’s symbol, the heart, this annual report wants to bring out the joy and love of cooking through various interactive media found inside. For example, the designers used a thermo active die on hearts that disclose recipes when heated using body temperature. This hearts were placed on aluminum foil. The cover is made of table cloth material and wrapped with real usable baking paper. Within the report, between the pages filled with numbers, there are also hidden recipes of products that lead to those numbers.
Bruketa&Žinić OM / Davor Bruketa, Nikola Žinić (Creative Directors, Art Directors)
IBL (Production), Drenislav Žekić (Podravka, Project Manager)