CROZ knows how to approach the unexplored
Brand strategy, slogan, communication guidelines, and visual identity for CROZ
Creative agency Bruketa&Žinić&Grey has collaborated with Ajaz Ahmed to design a special-edition book titled “7th generation”. The publication is addressed to future generations of the Branson family, summarising their heritage and continued commitment to innovation and forward-thinking values.
The book features a minimalist red cover with a large typographic “7th,” complemented by refined embossing and subtle detailing. Inside, richly illustrated spreads combine imaginative storytelling with symbolic visuals designed to echo the Branson family’s values of curiosity, exploration, and resilience.
Balancing visual creativity with clarity and purpose, the book serves as a thoughtful piece of family history, as well as a broader reflection on legacy and vision.
This project adds to Bruketa&Žinić&Grey’s portfolio of international work for clients with strong brand narratives and a global reach.
