The project “A soup to remember” won bronze at the most prestigious creativity festival
On the first day of this year’s Cannes Lions festival, the first awards were presented. Marodi and the agency Bruketa&Žinić&Grey won bronze in the Print & Publishing/Innovative and Adapted Use of Print & Publishing category for the project “A soup to remember.” This is the highest possible recognition in the world of marketing communications for this project.
In 2018, the Međimurska popevka was inscribed on UNESCO’s Representative List of the Intangible Cultural Heritage of Humanity, where it will remain protected as long as it is in use. To contribute to the preservation of the Popevka, a limited edition of a collection of five books was created, each book accompanied by a special packaging of Marodi alphabet pasta for soup, with the exact number of letters needed to form the song.
“This campaign is not just about pasta or singing traditional songs. It’s a campaign that speaks about belonging and love: love for your family, friends, and that small part of the world you call your own,” said Nikola Žinić, Creative Director and Co-owner of the Bruketa&Žinić&Grey agency.
“Our goal was to contribute to the local community, and we succeeded with the declaration of Međimurska Popevka Day. We launched the campaign with the idea that tradition is best preserved when it is passed on and lived. The award from Cannes is a significant recognition of the campaign, our work, and we are particularly pleased. Thanks to all the partners on the project, especially the Community of Croatian Cultural and Artistic Associations of Međimurje County (HKUUMŽ) and Međimurje County,” said Antun Marodi, Brand Manager.
Cannes Lions is the world’s largest competition in creativity in marketing communications, with more than 26,000 entries this year alone. The Cannes Lion award is considered the most prestigious in the industry.
Video presentation of “A soup to remember”:
IADAS is the organizer of The Webby Awards, popularly dubbed as “The Internet Oscars” for setting quality and excellence standards and fostering innovation
Ivan, together with Sean Poropat, the only representative of the countries in the region to serve on this prestigious Festival’s jury
Only projects and brands that win over the jury with their very good design quality and creative achievement are awarded the Red Dot: Best of the Best.