The Red Dot Gala took place in Berlin’s Konzerthaus on November 3, where Podravka and Bruketa&Žinić&Grey team received the award for the Vegeta&Spirulina packaging design. Red Dot is one of the most sought-after marks of quality for good design.
Vegeta&Spirulina won the “Best of the Best” award, which is the distinction for very high design quality. Only projects and brands that win over the jury with their very good design quality and creative achievement are awarded the Red Dot: Best of the Best.
Vegeta&Spirulina is a product launched by Podravka on the occasion of its 75th anniversary. This is a limited edition of a popular condiment with Spirulina algae also known as superfood due to its extremely good properties. Its design was inspired by the pre-Christmas product launch into the market as a gift for those who expect more from their food.
The packaging is completely recyclable and glue free. The cans can be upcycled for other purposes, while the paper wrapper and its printed content can make a nice addition to your home recipe collection. The award-winning limited edition was the inspiration for the regular packaging launched this summer, which follows the principles of sustainability and recyclability.
“This award is a confirmation of our passion for creating innovative products that win the hearts of consumers around the world. On the one hand, it reflects innovation in design and sustainability in packaging, but it is also a confirmation of a clear focus on implementing our nutritional strategy, i.e. a balanced and sustainable diet. Due to its nutritional values, spirulina is called the superfood of the 21st century, and in combination with Vegeta, it becomes a super supplement that will further inspire any kitchen“, said Sanja Garaj Miloš, Director of Corporate Marketing of Podravka, upon accepting the award.
“We wanted to make packaging that would be good for people, for Podravka and for, still, the only place in the universe where we can exist,” said Davor Bruketa, chief creative director from the agency Bruketa&Žinić&Grey.
The Red Dot Award has been awarded for 67 years. Bruketa&Žinić&Grey also won a Red Dot award this year for the design of Turinela olive oil packaging, and in total the agency has won 28 Red Dot awards, three of which are Best of the Best.