17 May 2023.
media: #packaging #visual identity client: #OPG Turinela sector: #food

A dancing label

Turinela olive oil design

Turinela is a small, multi-award-winning family olive oil maker from Istria. The label features a simplistic, central graphic representation of an olive tree with the tree trunk in the shape of a letter T, bringing the name of this brand to mind.

The Turinela name is derived from a name of Mali Turini, an olive growing locality, which inspired the interactive label element. Namely, local legend has it that the olive canopies were a daytime hiding place of fairies that would descend during the night, to do their magical dance whilst building the Pula Arena.

Every customer can scan the QR code on the label, using their cell phones and AR technology, to summon Turinela the Fairy to do her dance and to see her magic at work if only for a short while.




visual identity
OPG Turinela
Project team
OPG Turinela:
Marijo Volarević (Vision Delivery Unit)
Aurora Volarević (Family Farm and Vision Owner)

Andrea Knapić (Art Director)
Maša Ivanov (Client Service Director)
Davor Bruketa (Creative Director)
Toni Buršić (Designer)
Ivan Golubić (Copywriter)
Vesna Đurašin (Production Manager)
Radovan Radičević (Head of DTP)
Anja Pečovnik (Video Production Manager)
Lucija Buzančić (Video Animator)
Chroma studio / Tomislav Josipović (Video Production)
Domagoj Kunić (Photographer)

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