28 Nov 2024.
A studio you can peek into through the window
They sit at large shared tables, while promoting contemporary art in the display window.
On Friday, April 7, the ADC Awards, the oldest running advertising and design award show in the world, announced this year’s shortlist of entries.
The AI Anxiety Meter by Croatia Insurance, an AI-driven digital citylight testing the anxiety level of passers-by, designed by Bruketa&Žinić&Grey Agency together with Go2Digital, also landed on the shortlist.
The AI Anxiety Meter was shortlisted in the category of Advertising Innovation.
To date this digital project has won 13 awards. Last year it was shortlisted for the Cannes Lions Award in the Creative Data category and covered by over 300 media outlets worldwide.
The ADC Awards is the first international creative collective of a kind founded in New York in 1920 to enhance the quality of creative visual communications and to connect creative professionals across the world, and is about to embark on its 102nd year of existence. The ADC Awards members are the leading experts in the field of advertising, design and digital communications, and earning an ADC Awards Cube is deemed to be one of the career highs by the experts in the creative industry.
For this year’s ADC Awards Cube the AI Anxiety Meter will compete with Apple, Bacardi and Levi’s. The winners will be announced on May 17.
