Redesign of the visual identity of one of the leading daily newspapers in Belgium

Het Nieuwsblad is a Flemish daily newspaper aiming to rejuvenate its readership by attracting more millennials. Part of that project is the redesign of its visual identity, which was the task of the Bruketa&Žinić&Grey, in cooperation with FamousGrey.

According to research, young Flemish people, who follow the news closely, are motivated by progress and enjoyment of life, but their confidence in the future is declining. In order to get closer to them, it is not enough to just use “new media”, but to better respond to their need for news. Flemish millennials follow the news to be smarter, more socially connected and more confident.

Het Nieuwsblad’s current assets are regional and sports news. With more than 200 local correspondents, they are at the center of everything that happens in Flanders. They want to involve their readers in their shared world – to call out what is not good and unite them around what is good. In order for them to live smarter, know what is important and always see their perspective.

Everything starts with us is the manifesto behind the the new visual identity design.

Sketches and solutions: