10 Dec 2021.
media: #branding #packaging client: #Franka D.M Vis sector: #alcoholic drinks

Vislander – World War II sustenance wine of Vis islanders

Brand strategy for Vislander

The story of Vislander is a story about islanders – the people of Vis and the Brits. While World War II was raging in the Adriatic, Vis was hiding a secret British Air Base. Being isolated, the Vis islanders lacked food, and the Brits craved for peacetime pleasures.

That is why grandma Franka and grandpa Jure made a new pact with the British soldiers – they agreed to trade wine for food, their Plavac wine for the soldiers’ MREs. The perfect sandfield terrain and sustained labor made this pact a complete success.

And that is how the island’s turbulent history interlinked with the history of a family led to Vislander, a name given to this brand.

The design of the label features the topographic representations of the island’s field relief as well as the old family photos as a tribute to the specific winemaking route this winery has embarked on, reflecting the specificities of vineyards and their locations.

In keeping with its long-standing winemaking family tradition, to this very day the Franka D.M. Vis Winery has maintained its traditional vineyard cultivation, avoiding the use of synthetic pesticides and chemical fertilizers, paying utmost heed to the sustainability of soil, grapevine and fauna. Grapes are hand-harvested, processed and preserved in compliance with the state-of-the-art standards. Equal respect shown to this island’s history and terroir is what makes Vislander products different.

The Vislander brand makes wines from Plavac mali and Vugava grape varieties indigenous to the Island of Vis. The product assortment includes premium wines such as Plavac mali Grand cru, Rosé and Bugava (Vugava), as well as grappas and gin.

Franka D.M. Vis / Damir Radica (Winemaker), Marko Vojković (Director), Predrag Alebić (Winery Manager), Sanda Vojković (PR & Marketing)

Bruketa&Žinić&Grey / Davor Bruketa and Zrinka Horvat Goodman (Creative Directors), Maša Ivanov (Client Service Director), Tomislav Šestak (Art Director and Illustrator), Vesna Đurašin (Production Manager), Radovan Radičević (Head of DTP/Pre-press), Vedran Firkelj (Head of Digital Production), Ivan Golubić (Copywriter), Helena Rister (Account Manager), Ante Kantor (Account Executive)

Mia Marić (Product Design Partner)

Domagoj Kunić (Photographer)

alcoholic drinks
Franka D.M Vis
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