20 Aug 2024.
Bronze Cannes Lion for Marodi
The project “A soup to remember” won bronze at the most prestigious creativity festival
Dezeen has published a carefully drawn-up longlist of projects selected for this year’s award, which includes the CRTA visual identity putting Croatia on this list in the graphic design category for the very first time.
Dezeen is the world’s most popular and influential architecture, interiors and design magazine with over three million monthly readers, regularly ranked among the most visited websites in the world.
Their annual awards program identifies the world’s best architecture, interiors and design. This year it has received more than 4,700 project applications from 86 countries to be adjudicated by as many as one hundred jurors including famous designers and artists such as Olafur Eliasson, Karim Rashid and Karin Gustafsson (COS).
The CRTA visual identity is specific because it was created by artificial intelligence. It was commissioned by a robotics laboratory within the Faculty of Mechanical Engineering and Naval Architecture, University of Zagreb, famous for RONNA, a robotic system for neurosurgical applications.
The identity design was kicked-off by the name of the institution, spelled out by students in their own handwriting, who provided inputs for AI. The resulting information was processed, generating a plethora of AI’s visual feedback, which served as a basis for visual identity.
The project competes for the Dezeen Award after recently winning the Red Dot Award, and being covered by other influential media such as designboom. The winners of Deezen Awards will be revealed in November.
