The Maslina Resort is a five-star luxury boutique beachfront hotel on the Island of Hvar, Croatia. The underlying philosophy of the Maslina Resort is Mindful Luxury, a respectful, high-end hospitality experience inspired by a rich natural and cultural heritage of this island.
When creating the resort’s website, the intention was to move away from the classic hotel website and give the potential guest the atmosphere they could experience. The idea was for the user to immerse themselves in the narration of a letter that tells in a romantic story about visiting Hvar and falling in love with the Mediterranean.
The design, as well as the overall visual identity, relies on the ambience of the destination. By entering the site, the dynamic navigation invites the user for a virtual journey that combines a personal experience of nature and culture with the unique ambience of the Hvar coast. The user travels through the website by scrolling, the animations mimic the movement and focus on stimulating the senses instead of purely displaying the images of the hotel.
Paradox Hospitality / Zoran Pejović (Managing Director), Melany Martinez (Chief Playmaker)
Hvar Star Residence / Daniela Rogulj (Storyteller), Vedrana Novak (Brand Coordinator)
Bruketa&Žinić&Grey / Iva Bolta (Head of Digital Strategy and Creative), Nenad Gavrilović (Art Director), Maša Ivanov (Client Service Director), Sanja Gumhalter (Account Manager)
Panda Monk / Zvonko Barišić (UX Designer & Developer)