The first passenger-train turned event restaurant in Croatia – a journey through 60-year-long Vegeta history

To mark the 60^th Vegeta seasoning anniversary, Podravka, in cooperation with Bruketa&Žinić&Grey and Brigada, took its guests on a 60-Year-Long Journey. It was a one-of-a-kind train trip from Zagreb to Koprivnica and back, staging all historical phases of development of this iconic Croatian product.

The invitees first set out on a train trip from Zagreb to Koprivnica to revisit 1959, when the Vegeta seasoning was created. In Koprivnica, they attended a performance about the Vegeta seasoning inventor, Zlata Bartl, put on at the old Vegeta production plant. On their return trip to Zagreb, the passengers travelled through a party-time-machine back to 2019, in the carriages staging one of the six Vegeta decades.

This was the first time in Croatia to have passenger-train carriages turned fully into an event restaurant.

 

CREDITS:

Podravka / Marinka Akrap (Corporate Marketing and Communications Director), Maja Vresk Bodalec (Market Communication Director), Sanja Garaj Miloš (Culinary Department Marketing Director), Lana Miletić (Corporate Marketing and Communications Specialist), Emilija Sačer (Head of Production and Creativity)

Bruketa&Žinić&Grey / Davor Bruketa, Siniša Waldinger, Zrinka Horvat Goodman (Creative Directors), Vesna Đurašin (Head of Production), Maša Ivanov (Client Service Director), Tomislav Zeljko (Event Manager), Ivor Marok (Event Executive i HoReCa Specialist), Vedran Firkelj (Head of Digital Production), Radovan Radičević (Head of DTP/Pre-press), Ante Kantor (Account Executive), Danko Đurašin (DTP Operator)

Andrea Knapić (Art Director)
Dario Oxenhaim (Event Assistant)
Jelena Babić (Account Manager)

Brigada / Kristina Wolf (Creative Director), Marija Lukić (Project Manager), Mia Petričević (Architect and Designer), Damjan Geber (Creative Director)

Photo and video: Imhotep