28 Jun 2018.

What is the price of one second of a user’s attention?

Marko Matejčić, MediaCom Croatia (WPP), for WARC

The price of TV and online video varies, but the cost does not always correlate to effectiveness. In this article for WARC, Marko Matejčić from MediaCom Croatia (part of WPP) looks at the cost of one second of attention in order to better compare channels. Read the article here.

Photo: Domagoj Kunić

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