By Siniša Waldinger
We all know pharma ads are boring. This is mostly because regulations and overly-scientific approach kill creativity. Since creativity is proven to increase marketing effectiveness, how can pharma communication be more creative and thus effective?
1. Ask yourself the key question most brands ask themselves today – what are we here to do in cultural terms? What is the point of our business beyond making money?
2. Tip into the popular culture whenever you can
3. Be bold when expressing your role in society
4. Use great design
5. Use digital and social for a smart omnichannel approach