We like to call ourselves designers, but we’re a bunch of monkeys
Bruketa’s speech at the Luxembourg Design Awards ceremony
By Siniša Waldinger
By Siniša Waldinger
We all know pharma ads are boring. This is mostly because regulations and overly-scientific approach kill creativity. Since creativity is proven to increase marketing effectiveness, how can pharma communication be more creative and thus effective?
1. Ask yourself the key question most brands ask themselves today – what are we here to do in cultural terms? What is the point of our business beyond making money?
2. Tip into the popular culture whenever you can
Corazón Film
https://www.youtube.com/watch?v=PLTIFEv9QaU
3. Be bold when expressing your role in society
4. Use great design
5. Use digital and social for a smart omnichannel approach
Bruketa’s speech at the Luxembourg Design Awards ceremony
By Vesna Đurašin, Production Manager
The Epica Awards competition, established in 1987, is judged by media representatives from over 60 countries worldwide