HRV
09 Jul 2019.

Good times for pharma advertising

By Siniša Waldinger

By Siniša Waldinger

We all know pharma ads are boring. This is mostly because regulations and overly-scientific approach kill creativity. Since creativity is proven to increase marketing effectiveness, how can pharma communication be more creative and thus effective?

1. Ask yourself the key question most brands ask themselves today – what are we here to do in cultural terms? What is the point of our business beyond making money?

Nature Represented

2. Tip into the popular culture whenever you can

Corazón Film

https://www.youtube.com/watch?v=PLTIFEv9QaU

3. Be bold when expressing your role in society

SickKids

4. Use great design

Darbur Print Ad

Battle in the Bone

5. Use digital and social for a smart omnichannel approach

HealthyDay App

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