25 May 2017.
media: #ambient #guerilla #PR client: #WWF sector: #non-profit

Why did we close down Maksimir Park

WWF PR activation

On the occasion of the European Day of Parks the agency has created a PR stunt for WWF, the global preservation of nature organization. The goal was to encourage people to ask themselves what would it look like if nature wouldn’t have time for us, just as we often don’t have time for nature.

On the morning of May 24th, the European Day of Parks, the largest park in the Croatian capital Zagreb – Maksimir Park – was marked as closed down, seeming as if people couldn’t enter. Many people who come to Maksimir every morning for recreation or who just wanted to take a stroll, were caught by surprise. But soon WWF issued a public release with the message – Nature doesn’t have time for you today.

When asked why they don’t recycle, people most often say they don’t have time, the polls show. The lack of time as an excuse for not caring for nature is not acceptable. By symbolically closing down Maksimir Park, WWF wanted to show what would it look like if nature wouldn’t have time for us for a change.

The news was easily picked up by the Croatian media.

WWF / Petra Boić Petrač (Chief Communications Officer), Martina Šubašić (Communications and Corporate Relations Coordinator), Denis Povijač (Communications), Bojan Stojanović (Communications)

Bruketa&Žinić OM / Nikola Žinić (Creative Director), Ivan Tanić (Strategic Planning Director), Đorđe Janković (Junior Creative Director), Tea Silvia Vlahović (Strategic Planner), Nebojša Cvetković (Art Director), Sonja Martinović Domitrović (Account Executive), Jelena Mihelčić (PR Manager), Lorena Nogić (Press Relations)

Damjan Geber (Consultant)

Komunikacijski laboratorij / Morana Đurčević Musa (PR Senior)

Domagoj Kunić (Photographer)

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