16 Mar 2017.

Bruketa&Žinić OM reached an agreement with WPP and Grey

The world’s largest communications services group invests in B&Ž


The world’s largest communications services group invests in B&Ž

Bruketa&Žinić OM, one of the Adriatic region’s most highly-awarded creative agencies, announced that it has reached an agreement with the world’s largest communications services group WPP about their acquisition of stake in the agency. This is the first investment of this kind in Croatia.

Bruketa&Zinic OM will work as part of WPP’s Grey Group so the agency will be rebranded to Bruketa&Zinic&Grey. Grey Zagreb will merge into Bruketa&Zinic and other Grey agencies in the region will also be rebranded. Davor Bruketa and Nikola Žinić will continue to be in charge of the agency.

This agreement is expected to be implemented in July 2017 the latest, and Bruketa&Žinić OM will inform the public upon its full realization. The implementation of the agreement will strenghten WPP’s position in the region, and will provide Bruketa&Zinic OM with new opportunities in over 40 markets where WPP operates.

James R. Heekin III, Chairman and CEO of Grey Group said: “We are delighted to welcome Bruketa&Zinic to Grey.  This deal represents another step forward in expanding Grey Europe’s capabilities and critical mass in the important Adriatic region.”

Alain Groenendaal, President and CEO of Grey Europe, said, “We have been monitoring Bruketa&Zinic’s development ever since Advertising Age recognized them as the International Small Agency of the Year. We’re very excited about their potential and the opportunities we will have together.”

Davor Bruketa, Partner in Bruketa&Zinic OM, said “WPP’s interest ad investment is good news for the creative industry in this region. We have discussed ways to create new value together with our new partners for quite a while. Of course, we are interested in the tools and insights of WPP’s global network, but more than that, we believe in the potential of formal and informal networking across the globe. It’s a great opportunity for us and our clients. From our founding, our growth has resulted from partnering with innovative companies and talented and ambitious individuals. Joining the WPP network, gives us the chance to expand our boundaries again.”

Nikola Žinić, Partner in Bruketa&Zinic OM, said, “Ever since we have placed digital at the heart of our integrated communications process and that has resulted in tremendous growth for us, winning accounts for Addiko Bank, Coca-Cola and VIPnet last year alone. We see that joining WPP’s global network will be equally impactful and transformative in our growth and success. Their faith in our potential will give us credibility on markets we weren’t present before.”

About WPP

WPP is the world leader in marketing communications services, made up of leading companies in Advertising; Data Investment Management (formerly known as Consumer Insight); Public Relations; Branding etc.. For the sixth year running, WPP was named Holding Company of the Year at the 2016 Cannes Lions International Festival of Creativity, and For the fifth year running, WPP was ranked Most Effective Holding Company. (

About Bruketa&Žinić OM

Bruketa&Žinić OM is an agency with over 450 awards for advertising and design. Advertising Age awarded B&Ž the International Small Agency of the Year 2013 award, and Campaign listed B&Ž among the world’s leading independent agencies. On the global Effie Effectiveness Index B&Ž was ranked second among independent agencies.

About Grey

Grey is the advertising network of Grey Group. Grey Group ranks among the largest global communications companies. Its parent company is WPP (NASDAQ: WPPGY).  Under the banner of “Grey Famously Effective Since 1917,” the agency serves a blue-chip roster of many of the world’s best known companies: Procter & Gamble, GlaxoSmithKline, Kellogg’s, Pfizer, Canon, Coty, NFL, Boehringer Ingelheim, Marriott Hotels & Resorts, Nestlé, Papa John’s and T.J. Maxx. (

Foto: Robert Gojević

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